Business process automation sounds great—less busywork, faster answers, happier teams. According to McKinsey, 70% of these initiatives fail—and automation sits right inside that failure rate.
The usual suspects? A handful of common mistakes that turn good ideas into costly detours.
These aren't lab theories. They're real patterns we see inside companies every week. The good news: each mistake has a clear fix.
Mistake #1: Automating the Wrong Processes
The Problem: You're automating everything that moves, regardless of whether it should be automated. This scattershot approach leads to automating complex, infrequent, or low-impact tasks that deliver minimal ROI. Worse yet, you might be using automation to "fix" broken processes—which only amplifies existing inefficiencies at machine speed.
The Fix: Start with a process audit that identifies the sweet spot: tasks that are repetitive and rule-based, happen frequently enough to justify the investment, eat up significant employee hours, and create costly downstream problems when done manually.
Real Example
We built a customer service bot for Super Park, an airport parking operation with over 9,000 spaces. The 4-week timeline only worked because we started with their highest-volume, most repetitive questions—the ones their staff answered dozens of times daily.
70%
fewer repetitive questions
4 weeks
to deployment
0
new hires needed
If we'd tried to automate their edge cases first, we'd still be debugging. Before automating anything, fix the underlying process. Map out current workflows, eliminate unnecessary steps, and standardize procedures. Only then should you consider automation.
Mistake #2: Underestimating Total Cost of Ownership
The Problem: You budgeted for the software license and maybe some initial setup costs. But automation's true price tag includes maintenance, upgrades, training, integration work, and ongoing support—costs that can triple your initial investment over five years.
The Fix: Calculate the complete TCO before you sign any contracts. That means software licensing, implementation and integration costs, employee training, ongoing maintenance, system upgrades, and potential downtime. Most teams forget at least two of these line items, then act surprised when year-two costs blow past the original budget.
Real Example
On the Super Park project, we switched LLM providers mid-deployment after realizing the per-query costs would crush ROI at scale.
90%+
reduction in LLM costs
<1 sec
reply times maintained
That kind of optimization only happens when you're watching the numbers from day one—not after you've locked into a contract.
Mistake #3: Skipping Process Standardization
The Problem: Your teams handle the same type of work differently across departments. Sales logs customer data one way, support logs it another way, and accounting uses a third format. When you automate based on these inconsistent inputs, the system gets confused about which version is correct.
The Fix: Standardize before you automate. Clean up existing records and establish consistent formats. Build validation rules that prevent incorrect data entry at the source. Add automated flags that catch potential data issues before they cascade. Schedule periodic reviews to maintain quality over time.
This isn't glamorous work, but it's the foundation that makes automation reliable. Skip it and you'll spend more time debugging bad data than you ever saved automating the process.
Mistake #4: Ignoring the Human Element
The Problem: You're treating automation like a sledgehammer—using it to eliminate human involvement entirely. This approach backfires because it removes the human judgment, creativity, and customer connection that differentiate your business. Plus, it creates employee resistance that can sabotage your automation efforts.
The Fix: Design automation as a human amplifier, not a human replacement. Use it to eliminate the repetitive, mundane tasks that frustrate employees. Free up time for strategic work. Provide better data to support human decision-making. Handle routine interactions while escalating the complex stuff to people who can actually help.
Involve employees early in the design. When people see how automation helps them—not just the company—they turn into advocates instead of obstacles.
Mistake #5: No One Owns It
The Problem: Different departments are implementing their own automation solutions without coordination. Marketing uses one platform, operations uses another, and finance builds something custom. The result? Disconnected systems, duplicated efforts, and inconsistent standards across your organization.
The Fix: Someone needs to own automation across the company. Not a committee—a person or small team with actual authority to define standards, evaluate tools, and coordinate between departments. They share what's working, kill redundant projects, and make sure new automation actually connects to your existing stack instead of creating another silo.
Without this, you end up with five different "automated" systems that still require manual data entry to talk to each other.
That's not automation—it's complexity with extra steps.
Mistake #6: Inadequate Testing and IT Involvement
The Problem: Launching with light testing and little IT input leads to blind spots—missed edge cases, brittle integrations, and failures under real-world load.
The Fix: Test early and with the right people. Don't just test the happy path—actively hunt for edge cases that will break your automation. Bring IT in from day one so they can flag integration issues before they become production problems. Let real users try the system before launch, because they'll find workflows you never considered. Start with a small pilot group, prove it works, then scale. And once you're live, monitor everything and adjust quickly.
"In five client implementations over the last 90 days, the issues that hurt most were the ones we didn't test under peak traffic. A 60-minute pilot saved a week-long rollback."
Mistake #7: Automation Without ROI Calculation
The Problem: You're implementing automation because it's trendy or because a tool exists, not because it solves a specific business problem. Without clear ROI calculations, you're making investments without understanding their value—which means you can't prioritize effectively or measure success.
The Fix: Before investing in any automation, calculate its expected ROI. How many hours per week will this save? What costs will decrease—labor, errors, rework? Will it help you serve more customers or increase sales? What's the implementation cost, and how long until it pays for itself?
Only pursue automation projects with clear, measurable benefits. "It would be nice to have" isn't a business case.
Making Automation Work
These seven mistakes aren't theoretical—they're the difference between automation that actually helps and automation that quietly burns budget. Teams that win treat automation like part of how the business runs, not a side project.
Get clear on your processes, bring your people along, and keep score so you can improve. Do that, and automation does what it should: free your team to focus on work that drives real value.
If you want help identifying the right workflows to automate (and the ones you shouldn't), we can walk you through that process. Schedule a working session → Not a demo—an actual session to uncover bottlenecks you can remove this quarter.
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