# Content Planning Template
## Plan Your AI Content Engine

**From:** *Build Your First AI Employee* by Shawn Kercher | Chapter 12

---

## Instructions

Use this template to give your AI Content Engine clear direction. The goal is not to post more random content. The goal is to turn your expertise, customer questions, and real work into consistent content that sounds like you.

---

## Platforms

**Primary platform:** _______________________________________________

**Secondary platform:** _______________________________________________

**Optional platform:** _______________________________________________

**Why these platforms?**
_______________________________________________
_______________________________________________

---

## Audience

**Who are you trying to reach?**
_______________________________________________
_______________________________________________

**What do they care about?**
_______________________________________________
_______________________________________________

**What do they already misunderstand about your work?**
_______________________________________________
_______________________________________________

---

## Content Pillars

Pick 3-5 themes you can talk about repeatedly.

| Pillar | What it teaches | Example post idea |
| --- | --- | --- |
| 1. |  |  |
| 2. |  |  |
| 3. |  |  |
| 4. |  |  |
| 5. |  |  |

---

## Topic Bank

List 20-30 ideas before asking AI to draft anything.

1. _______________________________________________
2. _______________________________________________
3. _______________________________________________
4. _______________________________________________
5. _______________________________________________
6. _______________________________________________
7. _______________________________________________
8. _______________________________________________
9. _______________________________________________
10. _______________________________________________
11. _______________________________________________
12. _______________________________________________
13. _______________________________________________
14. _______________________________________________
15. _______________________________________________
16. _______________________________________________
17. _______________________________________________
18. _______________________________________________
19. _______________________________________________
20. _______________________________________________

---

## Source Material

What can the AI repurpose?

- [ ] Customer questions
- [ ] Sales calls
- [ ] Support tickets
- [ ] Project notes
- [ ] Case studies
- [ ] Before/after examples
- [ ] Internal SOPs
- [ ] Videos or podcast clips
- [ ] Other: _______________________

**Where this material lives:**
_______________________________________________

---

## Voice Guidelines

**Tone:** Casual / Professional / Direct / Friendly / Technical / Other: _______________________

**Style:** Short and punchy / Educational / Story-driven / Tactical / Other: _______________________

**Words or phrases you use often:**
- _______________________________________________
- _______________________________________________
- _______________________________________________

**Words or phrases to avoid:**
- _______________________________________________
- _______________________________________________
- _______________________________________________

**Example post in your voice:**
_______________________________________________
_______________________________________________
_______________________________________________

---

## Posting Schedule

| Platform | Frequency | Best days / times | Format |
| --- | --- | --- | --- |
|  |  |  |  |
|  |  |  |  |
|  |  |  |  |

---

## Review Rules

What can the AI draft without approval?
_______________________________________________

What must you approve before publishing?
_______________________________________________

What should never be published?
_______________________________________________

---

## Measurement

Track the metrics that matter for your business.

| Metric | Baseline | Target |
| --- | --- | --- |
| Posts per week |  |  |
| Replies / comments |  |  |
| Leads generated |  |  |
| Calls booked |  |  |
| Email signups |  |  |
| Revenue influenced |  |  |

---

## First 10 Posts

| Post | Topic | Platform | Status |
| --- | --- | --- | --- |
| 1 |  |  | Idea / Draft / Approved / Posted |
| 2 |  |  | Idea / Draft / Approved / Posted |
| 3 |  |  | Idea / Draft / Approved / Posted |
| 4 |  |  | Idea / Draft / Approved / Posted |
| 5 |  |  | Idea / Draft / Approved / Posted |
| 6 |  |  | Idea / Draft / Approved / Posted |
| 7 |  |  | Idea / Draft / Approved / Posted |
| 8 |  |  | Idea / Draft / Approved / Posted |
| 9 |  |  | Idea / Draft / Approved / Posted |
| 10 |  |  | Idea / Draft / Approved / Posted |

---

*From Build Your First AI Employee by Shawn Kercher*
*buildyourfirstaiemployee.com/resources*